Packaging inserts are additional items added to the order before it’s sent to the customer. They are usually an unexpected (but pleasant) surprise and can help merchants build good relationships with customers.
- You don’t have to spend a lot of money on packaging inserts. Even a thank-you note or a beautifully designed card with links to your social media pages can go a long way.
- Your customers will feel valued and will remember your store. Always keep in mind, that attracting new customers costs more than retaining existing ones.
- You already have some information about customer’s preferences (based on their order), so you can customize the insert.
- Good opportunity for cross-selling. Add a sample or a catalog with info on related products.
- Packaging insert is a pleasant surprise. When you provide your customers with gifts and positive emotions, the customers are more likely to return to your store and also to recommend it to their families and friends.
Ideas for inserts
1. Thank-you note. Write them by hand, if you have time. But finely designed (in Canva for example) and printed ones will work too. In your note use the customer’s name, thank them for the purchase.
Express hope for future interactions with the customer.
2. To new customers, you can send an insert with greeting and information about your shop. Tell them how your shop came to be, about your product range. Add your logo and contact information.
3. Coupons for discounts or free shipping. That’s a great way to increase the chances of customer’s return to your shop.
4. Card with links to your social media channels. Ask your customer to post a photo of the product with a specific hashtag, and promise to repost it in your social media.
5. Small gift. Depending on your product range, you can add a little gift to the order, making your shop stand out and showing your customer what else you have in your store. This could be a product sample or a product that doesn’t sell so good now. If your product assortment doesn’t have any small articles or product samples – you can use stickers, pins, fridge magnets and other knick-knacks with your logo or interesting design, that will remind customers about your shop. In any case, this gift doesn’t have to be expensive. The primary goal is to delight your customer with a surprise.
6. Useful printout. You can create this one yourself; the printout should contain helpful information in line with your store’s niche. For example, if you’re selling kitchenware – add a designed printout of a recipe. If you’re selling cosmetics – make-up tutorial, books – theme-based book list.
Make sure to experiment with different inserts to find out which work better with your customers!
The main objective is to impress your customers and make sure their return to your store in the future.