How to write perfect listing titles for eBay

The product title is one of the most important aspects of drawing people to your listing. eBay buyers find most of their items by typing selected keywords into the search box and clicking the Search button. Those keywords should be all your title consists of. Listing title is not the place to get creative, overly emotional (no multiple exclamation points!!!), or silly.
In this blog post, you’ll find an overview of the essential tips on how to write perfect listing titles on eBay.


  • You can start with using eBay’s search suggestions to find out what buyers are searching for. For example, start typing in “slippers” as per the below screenshot. eBay will show you the most frequently searched related words. You can then use the same words, in the same order, to begin creating your title.

  • The basic rules for creating product titles from eBay itself:
    Use the most common name for the product.
    If the product is rare, vintage, or hard to find, mention that in the title.
    State the condition and whether it’s new or old.
    Avoid fancy punctuation or unusual characters, such as $, multiple hyphens, and L@@K, because they clutter up the title — and buyers don’t search for them.

    + see the list of eBay acronyms here
  • Keep in mind, that your title can’t be over 80 characters. You’ll need to fit all your relevant keywords (we’ll talk more about keywords and formulas in a bit). But don’t lurch from one extreme to the other and try to fill up all that space with irrelevant words either.
  • Spellcheck! If there is a spelling mistake in your product title, customers won’t find your product. Wouldn’t that be terrible? You can use Google, Ginger, or Grammarly to make sure that your titles don’t have any mistakes.
  • Be careful with capitalization, while certain words need to start with capital letter, titles all in uppercase are not recommended. You can capitalize all the first letters in words, except for function words (prepositions, conjunctions, articles). Or you can capitalize just a few select words; otherwise, it will look too cluttered.
  • While word order has less influence on search ranking, it does have an impact on the shopping experience, so make sure your titles are readable and not a jumble of keywords.
  • Use Title Builder service, type in the name of your product, and it will suggest a category and generate keywords for you. And it’s free!

You can use one of the formulas below, or create your own. Take no shortcuts with this process and figure out the best way to write your product titles.

Writing formula №1
Keyword 1 + keyword 2 + keyword 3 + product attributes (size, color, shape)+ features.

For example, 
External Hard Driver | 1TB Portable | NEW Hi-Speed USB3.0

Writing formula №2
Product + features + benefits
The name of your product (your main keyword)
features: color, size, storage capacity, model
benefits: extra features or even shipping terms.

Hello Kitty Slippers | for Women Pink Plush One Size | Free Shipping

You can create your own formula, keeping in mind what kind of products you are selling. For example, if you are selling clothes, your primary keywords are brand, who is it for (women, men, children), what it is (cardigan, shirt, leggings). Then you can create a list of secondary keywords for your products. Secondary keywords for clothes would be material, size, fit, and other details of your choice.

Whether you are just starting out on eBay or are a seasoned seller already, Trimpo will make a helpful tool. With our platform, you can easily add new products, edit already listed, and manage orders. And you can also list your products on Etsy and VKontakte. Start your free trial now!